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Re-inventing Inventing

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JW Re Inventing Invention Burkt Rocket Launch 840x535

What's Wrong With It?

The traditional 'genre' of invention is embodied in the stereotypical innovator who - in a 'Eureka moment' - comes up with a 'magic bullet' solution to single problem. In a post-carbon economy we need a more joined-up approach to business thinking that emulates Nature's creative use of ‘diversities-of-diversities’ to create synergies and synergies of synergies.

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